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008 130829s2014 caua b 001 0 eng
010 _a 2013033342
020 _a9781483306674 (alk. paper)
020 _a1483306674 (alk. paper)
040 _aDLC
_bspa
_cDLC
_erda
_dDLC
041 _aeng
042 _apcc
050 1 4 _aP 96
_bP869m 2014
082 0 0 _a302.23
100 1 _aPotter, W. James
_918563
245 1 0 _aMedia literacy /
_cW. James Potter.
250 _a7th edition.
264 1 _aLos Angeles :
_bSAGE,
_c[2014]
300 _axxi, 452 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aPart I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy.
520 _aLatest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers.
650 0 _aMedia literacy.
650 4 _aAlfabetización informacional
_93612
650 4 _aTecnologías de la información y la comunicación
_91572
650 4 _aAlfabetización tecnológica
_919446
650 4 _aMedios de comunicación de masas
_91587
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK