000			01877nam a2200361 i 4500
999			_c115501 _d115501
001			990014935520204201
003			BJBSDDR
005			20240624152636.0
006			a|||||r|||| 00| 0
007			ta
008			110921s2011 nyu 000 0 eng d
020			_a9780307587954
020			_a0307587959
035			_aCSIC001493552
035			_a(ES-MaCSI)001493552MAD01-Aleph
035			_a(OCoLC)1123958810
040			_aES-MaCSI _bspa _cBJBSDDR
041			_aeng
050	1	4	_aHF 5386 _bG921t 2011
082	0	0	_2658.4/5
100	1		_aGuber, Peter, _918600 _d1942-
245	1	0	_aTell to win : _bconnect, persuade, and triumph with the hidden power of story / _cPeter Guber.
260			_aNew York : _bCrown Business, _c2011.
300			_axiii, 255 p. ; _c24 cm.
500			_aIncludes index
505			_aThe end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ...
520			_aStories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories
650		4	_aÉxito en los negocios _9162
650		4	_aEmprendimiento _9381
650		4	_aCreatividad en los negocios. _94033
650		0	_aInvestigación cualitativa _910417
942			_2lcc _cBK