000			04078cam a2200385 a 4500
999			_c115575 _d115575
003			BJBSDDR
005			20230411090733.0
007			ta
008			130411s2013 inua 001 0 eng d
020			_a9780789748652 (pbk.)
020			_a0789748657 (pbk.)
035			_a(OCoLC)ocn821697641
040			_aUKMGB _beng _cUKMGB
041			_aeng
042			_alccopycat
050	1	4	_aHF 5415.1265 _bD537v 2013
082	0	0	_a658.872
100	1		_aDiamond, Stephanie
245	1	4	_aThe visual marketing revolution : _b26 rules to help social media marketers connect the dots / _cStephanie Diamond.
260			_aIndianapolis, Ind. : _bQue ; _aLondon : _bPearson Education [distributor], _c2013.
300			_axiii, 343 p. : _bcol. ill. ; _c24 cm.
500			_aIncludes index.
505	0		_aIntroduction -- Part I. Rules for Social Media Marketers: 1. Recognize the Power of Visual Persuasion ; 2. Create Personas to Understand Your Customers ; 3. Social Media Is Storytelling, So Tell Stories ; 4. Understand How Your Content Supports Your Business ; 5. Take Buyers on a Journey ; 6. Connect Using Collaboration's Many Forms ; 7. Know Your Content -- Part II. Tools to Help You Create Your Visual Marketing: 8. Use Mind Maps To See What You're Thinking ; 9. Make Ideas Tangible ; 10. Use Diagrams and Other Data Visutalization Tools to Explain Marketing Ideas ; 11. Use Visual Guides That Build on Knowledge ; 12. Use Visual Presentations To Connect with an Audience -- Part III. Content to Get Customer Attention: 13. Email Is Still a Powerful Visual Marketing Tool ; 14. Spread Your Message with Infographics ; 15. Develop Case Studies and Reports with Visuals ; 16. Digital Publishing and eBooks Are Here Now, Use Them ; 17. Rock Your Visual Brand on Social Media ; 18. Landing Pages Won't Perform Well Without Visuals -- Part IV. Tactics For Social Media Platforms: 19. Visuals Are A Must On Facebook ; 20. Use Twitter to Link to Visuals ; 21. Instagram Is Great for Quick Visuals from Your Mobile ; 22. Use Pinterest as a Marketing Hub ; 23. Tumblr Makes it Easy to Share Visuals ; 24. Google+ Is More Visual Than You Think ; 25. Mobile Apps Provide Visual Opportunities ; 26. YouTube is THE Place to View Videos.
520			_a"Get straight to your customer's mind, heart, buy button visually! Skip past the filters: jump straight into your customer's powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can't express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can't handle; Utilize visual maps to craft sharper messages and strategies; Guide prospects on a visual journey they simply must follow; Make abstract ideas intensely real and tangible; Visually boost the effectiveness of emails, landing pages, and case studies; Leverage new presentation tools that go way beyond PowerPoint; Clear away obstacles to action with infographics, checklists, and worksheets; Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+; Create outstanding low-cost video for marketing and tutorials; Optimize your visuals for tablets and smartphones; Quickly improve social media performance with intuitive new visual tools."--Contratapa
650		0	_aInternet marketing.
650		4	_aMercadeo por internet _91681
650		0	_aSocial media.
650		4	_aMedios de comunicación social _91682
650		0	_aVisual communication.
650		0	_aComunicación visual _91813
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK