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020 _a9780393352795
020 _a039335279X
040 _cBJBSDDR
_bspa
041 _aeng
050 1 4 _aHB 74
_bT365m 2016
082 0 0 _a330.019
100 1 _aThaler, Richard H.,
_d1945-
_919976
245 1 0 _aMisbehaving :
_bthe making of behavioral economics /
_cRichard H. Thaler
260 _aNew York :
_aLondon :
_bW.W. Norton & Company,
_c2016
300 _axvi, 415 pages :
_billustrations ;
_c21 cm
500 _a"First published as a Norton paperback 2016"
504 _aIncludes bibliographical references (pages 373-391) and index.
520 _a"Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber"-- Amazon
650 4 _aEconomía
_xAspectos psicológicos
_914182
942 _2lcc
_cBK
999 _c115779
_d115779