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007			ta
008			030322s2016 nju b 000 0 eng c
010			_a 2016012361
020			_a9780691164335 (hardcover : alk. paper)
020			_a0691164339 (hardcover : alk. paper)
040			_aICU/DLC _beng _cICU _erda _dDLC
041	1		_aeng _hlat
042			_apcc
050	1	4	_aPA 6307 _bC568h 2016
082	0	0	_a808
100	1		_aCicero, Marcus Tullius _920793
245	1	0	_aHow to win an argument : _ban ancient guide to the art of persuasion / _cMarcus Tullius Cicero ; selected, edited, and translated by James M. May.
260			_aPrinceton, New Jersey : _bPrinceton University Press, _c2016
300			_axxi, 263 pages ; _c18 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references.
520			_aAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct?and often floundering or failing as a result?we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing?including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people?in other words, all of us.
600	1	4	_aCicero, Marcus Tullius _920793
650		0	_aRhetoric, Ancient.
650		4	_aRetórica antigua _918698
650		0	_aPersuasion (Rhetoric)
650		4	_aPersuasión (Retórica) _93742
700	1		_aMay, James M. _q(James Michael) _eeditor, _etraductor _921766
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c115963 _d115963