| 000 | 02541nam0a22002893i 4500 | ||
|---|---|---|---|
| 999 |
_c116051 _d116051 |
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| 003 | http://id.sbn.it/bid/VEA1264784 | ||
| 005 | 20230411090749.0 | ||
| 007 | ta | ||
| 008 | 230322b2018 mau||||| |||| 00| 0 eng d | ||
| 020 | _a9781633692688 | ||
| 040 |
_bspa _cBJBSDDR |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHD 30.28 _bG977d 2018 |
| 082 | 0 | 0 | _a658.4012 |
| 100 | 1 |
_aGupta, Sunil, _d1953- |
|
| 245 | 1 | 0 |
_aDriving digital strategy : _ba guide to reimagining your business / _cSunil Gupta |
| 260 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c2018 |
||
| 300 |
_a267 p.: _bill.; _c24 cm |
||
| 505 | _aIntroduction : Framework for reinventing your business -- Part I. Reimagine your business : Business scope -- Business model -- Platforms and ecosystems -- Part II. Reevaluate your value chain : Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part III. Reconnect with your customers : Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part IV. Rebuild your organization : Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management. | ||
| 520 | _aDigital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era. | ||
| 650 | 0 |
_aPlanificación empresarial _92610 |
|
| 650 | 4 |
_aInnovaciones tecnológicas _96566 |
|
| 899 | _fP/G | ||
| 899 | _fP/G | ||
| 899 | _fP/G | ||
| 942 |
_2lcc _cBK |
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