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007			ta
008			140602s2014 nyu 001 0 eng
010			_a 2014021086
020			_a9781591847373 (hardcover)
020			_a1591847370 (hardcover)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
050	1	4	_aHD 57.7 _bB821v 2014
082	0	0	_a658.4/092
100	1		_aBranson, Richard Charles Nicholas, _d1950- _926430 _cSir
245	1	4	_aThe Virgin way : _beverything I know about leadership / _cRichard Branson.
264		1	_aNew York : _bPortfolio/Penguin, _c2014
300			_a392 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505			_aPreface: Life's too short. Don't enjoy it? Don't do it! pt 1. Listen Old blocks and young chips : leadership lessons begin at home The dying art of listening : listen, it makes you sound smarter Mirror mirror : how do you look to your customers? K-I-S-S and tell : simplicity wins every time Burn down the mission : mission misstatements pt. 2. Learn Defining leadership : and its multiple myths What chance luck? : fortune favours the bold Typically atypical : an aversion to the average Big dogfights : don't always go to the biggest dogs Innovation is nothing new : ask any passing bumblebee Hiring 'em and keeping 'em : engagement in a digital world pt. 3. Laugh Culturing the culture : it takes time and work The fruits of passion : beyond definition The party line : fancy dress and April fools pt. 4. Lead Leaders of the future : new skills for a new world Being there : driving the chariot Collaboration is the key : getting it together Decisions, decisions : putting the pro in procrastination Good business : is good for business Epilogue: Start it up : designing designers
520			_aWhile building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box-an expression he despises-but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you." This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected-- _cProvided by publisher.
650		0	_aLeadership.
650		4	_aLiderazgo _9166
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK