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008			020715s2003 nju b 001 0 eng
010			_a 2002027858
020			_a0130461393
020			_a9780130461391
040			_aDLC _cDLC _dDLC _beng
041			_aeng
050	1	4	_aPN 4784 _bB265n 2003
082	0	0	_a070.4/4965
100	1		_aBaron, Gerald R. _928193
245	1	0	_aNow is too late : _bsurvival in an era of instant news / _cGerald R. Baron.
260			_aUpper Saddle River, NJ : _bFT Prentice Hall, _cc2003.
300			_axxiv, 332 pages ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aDiscovering the new world of instant news Toward a postmedia world The new audience How news is changing When opponents grab the microphone How the rules have changed Communication strategies for the instant news world Preparing the organization and team The role of technology Crisis preparation : what to do before it happens Crisis management : what to do while it is happening Reputation recovery : what to do after it happens A glimpse into the future
520			_aIt is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.
650		0	_aJournalism, Commercial.
650		4	_aPeriodismo _91333
650		4	_aPeriodismo comercial _925205
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy035/2002027858.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK