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008			090618s2012 inua o 001 0 eng d
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020			_a047094501X
035			_a(CKB)2550000000056737
035			_a(EBL)819109
035			_a(OCoLC)815648237
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035			_a(PQKBTitleCode)TC0000613195
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ _beng
041			_aeng
050	1	4	_aHF 5415.1265 _bJ37y 2012
082	0	0	_a658.8/72
100	1		_aJarboe, Greg, _d1949- _929976
245	1	0	_aYouTube and video marketing : _ban hour a day / _cGreg Jarboe.
250			_aSecond edition
260			_aIndianapolis, IN : _bJohn Wiley & Sons, _cc2012.
300			_axxx, 474 pages ; _c24 cm.
336			_atext _btxt
337			_acomputer _bc
338			_aonline resource _bcr
347			_atext file
490	1		_aSerious skills
500			_aIncludes index.
505	0		_aYouTube and Video Marketing; Acknowledgments; About the Author; Foreword; Introduction; YouTube Has Grown Dramatically; Who Should Read This Book; What Is Covered in This Book; How to Contact the Author; Chapter 1: A Short History of YouTube; Life before YouTube; 2005-2006: Early Days; 2007-2008: Middle Years; 2009-2010: Coming of Age; Chapter 2: Map Out Your Video Marketing Strategy; Four P's vs. Five W's and an H; Who Discovers and Shares New Videos?; What Types of Video Content Do They Watch?; Where and When Do They Discover New Videos?; When and Where Do They Share New Videos?
505	8		_aWhy Don't More New Videos Go Viral? How Do YouTube and Video Marketing Work?; Chapter 3: Month 1: Make Videos Worth Watching; Happy Tree #3,079; Week 1: Get Ready to Shoot; Week 2: Learn Video Production Basics; Week 3: Get Advanced Video Production Tips; Week 4: Evaluate Video Advertising Options; Chapter 4: Month 2: Create Content Worth Sharing; Learn the Lesson of "The Last Lecture"; Week 1: Watch YouTube Award Winners; Week 2: Explore Popular YouTube Videos; Week 3: Examine Contagious Viral Ads; Week 4: Observe Top Viral Videos; Chapter 5: Month 3: Customize Your YouTube Channel
505	8		_aCenter vs. Circumference Week 1: Set Up a YouTube Channel; Week 2: Become a YouTube Partner; Week 3: Create a YouTube Brand Channel; Week 4: Stream Live Content on YouTube; Chapter 6: Month 4: Explore YouTube Alternatives; The Northwest Passage; Week 1: Explore Other Video Sites; Week 2: Survey Video Hosting Services; Week 3: Look at Online Video Platforms; Week 4: Investigate Video Ad Networks; Chapter 7: Month 5: Optimize Video for YouTube; What Is Video Optimization?; Week 1: Research Keywords; Week 2: Optimize Video Watch Pages; Week 3: Optimize Your Brand Channel
505	8		_aWeek 4: Optimize Video for the Web Chapter 8: Month 6: Engage the YouTube Community; Paul Revere's Ride; Week 1: Become a Member of the YouTube Community; Week 2: Learn the Secrets of YouTube Success; Week 3: Build Buzz Beyond YouTube; Week 4: Watch Online Video Case Studies; Chapter 9: Month 7: Trust but Verify YouTube Insight; The Map Room; Week 1: Trust YouTube Insight; Week 2: Verify with TubeMogul; Week 3: Verify with Google Analytics; Week 4: Master Web Analytics 2.0; Chapter 10: Study YouTube Success Stories; The Story behind the Story
505	8		_aDeliver 700 Percent Increase in Sales: Will It Blend?Win the Presidency of the United States: Barack Obama; Increase Sales of DVDs 23,000 Percent: Monty Python; Generate 2.1 million in Sales: PiperSport Launch; Chapter 11: A Quick Look at the Future; "It's Never the Same! It's Always Bizarre!; Look at What Has Changed in the Past Year; Stay on Top of the Latest Trends; Play by the New Rules of YouTube Marketing; "Hit 'em Where They Ain't"; Index
520			_aFully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself
546			_aEnglish
630	0	0	_aYouTube (Electronic resource)
630	0	4	_aYou Tube (Medios electrónicos) _928439
650		4	_aMarketing en Internet _912671
650		4	_aPublicidad por internet _92070
650		4	_aVideos en internet _916180
650		4	_aTransmisión de documentos vía web _932408
830		0	_aSerious skills _932405
906			_aBOOK
942			_2lcc _cBK
999			_c119540 _d119540