000 03689cam a2200481 i 4500
001 18522865
003 BJBSDDR
005 20231128101720.0
007 ta
008 010623s2015 maua 000 0 eng
010 _a 2015002965
020 _a9781633690028 (paperback)
020 _a1633690024 (paperback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
041 _aeng
042 _apcc
050 1 4 _aHD 30.28
_bS541h 2015
082 0 0 _a658.4/012
100 1 _aSheen, Raymond
_930186
245 1 0 _aHBR guide to building your business case /
_cRaymond Sheen with Amy Gallo.
246 3 _aHarvard Business Review guide to building your business case
246 3 _aBuilding your business case
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c2015.
300 _a149 pages:
_billustrations ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aHBR guides
505 0 _aIntroduction : success is enabling a wise decision Prepare. Know the basics of making a case ; Learn how your company evaluates cases Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next? Appendix A : avoid common mistakes Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator
520 _a"You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
_cProvided by publisher.
520 _a"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
_cProvided by publisher.
650 0 _aBusiness planning.
650 0 _aStrategic planning.
650 0 _aNew business enterprises
_xPlanning.
650 4 _aPlanificación empresarial
_92596
650 4 _aPlanificación estratégica
_9535
650 4 _aEmpresas comerciales nuevas
_xPlanificación
_933252
700 1 _aGallo, Amy.
_925435
830 0 _aHarvard business review guides.
_925436
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c119632
_d119632