000			02833cam a2200421 i 4500
001			18632200
003			BJBSDDR
005			20231115154256.0
007			ta
008			150526s2016 mau b 000 0 eng
010			_a 2015019466
020			_a1509502270 (pbk.)
020			_a9781509502271 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
050	1	4	_aB 105 _bP511i 2016
082	0	0	_a302.23/1
100	1		_aPettman, Dominic. _930335
245	1	0	_aInfinite distraction : _bpaying attention to social media / _cDominic Pettman.
264		1	_aMalden, MA : _bPolity, _c2016.
300			_axiv, 165 pages ; _c19 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aThere is nothing outside the texting -- Hypermodulation (or the digital mood-ring) -- The will-to-synchronize -- Slaves to the algorithm -- NSFW: the fappening, and other erotic distractions -- Chasing the unicorn.
520			_aIt is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls hypermodulation, as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily clicking ourselves to death. This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow
650		0	_aDistraction (Philosophy)
650		4	_aDistracción (Filosofía) _933028
650		0	_aSocial media.
650		4	_aRedes sociales _91351
650		0	_aCritical theory.
650		4	_aTeoría crítica _94460
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c119688 _d119688