000			02879cam a2200481 a 4500
999			_c119806 _d119806
003			BJBSDDR
005			20230805181448.0
007			ta
008			100309s2009 nyu 001 0 eng d
020			_a9780465018659
020			_a0465018653
035			_a(OCoLC)ocn268796388
040			_aBTCTA _cBTCTA _bspa
041			_aeng
042			_alccopycat
050	1	4	_aHF 5548.32 _bC649 2009
082	0	4	_a303.48/33 _222
245	0	4	_aThe cluetrain manifesto / _cRick Levine ... [et al.].
250			_a10th anniversary ed.
260			_aNew York : _bBasic Books, _c2009.
300			_axxi, 298 pages ; _c25 cm.
500			_aIncludes index.
520			_a"The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace.
650		0	_aElectronic commerce _xSocial aspects.
650		4	_aComercio electrónico _xAspectos sociales _916446
650		0	_aCustomer relations _xTechnological innovations.
650		4	_aRelaciones con los clientes _93139
650		0	_aInternet marketing.
650		4	_aMercadeo por internet _91681
650		0	_aIntranets (Computer networks)
650		0	_aCorporate culture.
650		4	_aCultura corporativa _93128
650		4	_aComunicación organizacional _92099
650		4	_aCambio organizacional _91976
650		0	_aInformation superhighway _xEconomic aspects.
700	1		_aLevine, Rick. _931065
700	1		_aLocke, Christopher _931066
700	1		_aSearls, Doc _931067
700	1		_aWeinberger, David, _914125 _d1950-
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009903733-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009903733-d.html
942			_2lcc _cBK