| 000 | 01263cam a22003854a 4500 | ||
|---|---|---|---|
| 003 | BJBSDDR | ||
| 005 | 20231013162708.0 | ||
| 007 | ta | ||
| 008 | 021121s2004 maua b 001 0 eng | ||
| 020 | _a0618338071 | ||
| 020 | _a9780618338078 | ||
| 035 | _a(DLC) 2002116444 | ||
| 040 |
_aDLC _cDLC _beng |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.13 _bA545s 2004 |
| 082 | 0 | 0 | _a658.8/02 |
| 100 | 1 |
_aAnderson, Carol H. _930907 |
|
| 245 | 1 | 0 |
_aStrategic marketing management / _cCarol H. Anderson, Julian W. Vincze. |
| 250 | _aSecond edition | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c2004. |
||
| 300 |
_axxxiii, 863 pages : _billustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aHighlights several retail businesses and explains why they are successful. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aAdministración de mercadeo _9796 |
|
| 650 | 4 |
_aMercadeo _9795 |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 4 |
_aPlanificación estratégica _9535 |
|
| 700 | 1 |
_aVincze, Julian W. _930910 |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 946 | _isba | ||
| 999 |
_c119821 _d119821 |
||