000 02527 a2200265 4500
003 BJBSDDR
005 20231005154818.0
007 ta
008 250723s2009 nyu 00| 0 eng d
020 _a9780071622103
040 _bspa
_cBJBSDDR
041 _aeng
050 1 4 _aHD 69
_bW429m 2009
100 1 _aWeiss, Alan,
_d1946-
245 1 _aMillion dollar consulting :
_bthe professional's guide to growing a practice /
_cAlan Weiss.
260 _aNew York :
_bMcGraw-Hill,
_c2009.
300 _a390 pages :
_bill.;
_c23 cm.
500 _aPrevious edition: New York : McGraw-Hill, c2003
505 _aWhat is a consultant? -- Propulsion and volition : rudderless ships are only good at drifting -- Breakaway speed : achieving escape velocity -- Breaking paradigms : why the ski instructor should always be in front of you -- Racing through the turns : don't skid, but don't stop -- If you don't blow your own horn, there is no music : squidlike marketing -- Expanding resources : growth for profit's, not growth's sake -- Making money when they have "none" : how to make money where most people can't -- Stop thinking that time is money : if you're charging a per diem, you're still just practicing -- Mid-book interlude for Boomers, second careers, retirees, and mature newcomers : how to turbocharge your start -- Bulletproof proposals : don't trip as you've [sic] about to cross the finish line -- Omnipresence : absence doesn't make the heart grow fonder; it makes people forget -- How to make big money in bad times : knowing when to hold 'em and when fold 'em -- Technology is a tool, not a fool : how to use technology and still have a life -- The million dollar partners : borrow $1,000 and they own you, but borrow $ 1 million and -- Graceful growth : growth doesn't always equal expansion -- The market gravity relationships : when prospects call you seeking to become clients and clients never want you to leave -- Accelerating repeat and referral business : thinking of the fourth sale first -- Beyond success : money is only a means to an end.
520 _a"This classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You'll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-a-year firm"-
650 4 _aConsultores de mercadeo
_925821
650 4 _aConsultores
_96643
_xMarketing
_zEstados Unidos
942 _2lcc
_cBK
946 _idpf
999 _c119956
_d119956