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008			220321s2022 nyu 000 0aeng
010			_a 2022006349
020			_a9780306827266 _q(hardcover)
040			_aDLC _bspa _erda _cDLC _dDLC
041			_aeng
042			_apcc
050	1	4	_aPN 1995.9 _bL913w 2022
082	0	0	_a384/.80688 _aB _223/eng/20220708
100	1		_aLowe, Mitch, _d 1952- _932252
245	3	0	_aWatch and learn : _bhow I turned Hollywood upside down with Netflix, Redbox, and Moviepass--lessons in disruption / _cMitch Lowe.
250			_aFirst edition.
264		1	_aNew York : _bHachette Go, _c2022.
300			_a257 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"When Warner Brothers announced they'd be streaming all their new 2021 theatrical releases simultaneously on HBO Max, it sent shock waves through the entertainment industry. But it was also an inevitable decision, and one soon to be copied by the other major studios scrambling to keep up with just how radically the way we watch movies has changed over the past two decades. Mitch Lowe has been at the forefront of that revolution, helping to shape a world where you can watch whatever movie, wherever and whenever you want. Lowe was one of the founding executives at Netflix; served as president of Redbox, the DVD rental kiosks outside Walmart and supermarkets around the country; and as the CEO of MoviePass, the much-lauded monthly movie theater subscription that, even as it failed, changed the way movie theaters operate forever. Along the way, Lowe learned that genuine disruption doesn't always mean aggressive upheaval and overnight success. More often than not, true disruption is the result of perseverance, imagination, and a constantly evolving quest to understand what it is that customers really want. In Watch and Learn, Mitch Lowe will tell the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. He'll also share personal stories from a wild ride that began with his dropping out of high school and living on the edge of conflict in an Israeli kibbutz, smuggling goods and money between Europe and the Middle East, and ultimately embracing Buddhism. Along the way readers will gain essential insights and lessons that extend far beyond the entertainment industry, rooted in Lowe's keen sense for seeing ahead of the curve and intuiting customer needs, and applicable to anyone who has ambitions to disrupt and succeed: from leading with love and imagination, to reinforcing the intrinsic power of gut instinct with data and testing, to the ultimate competitive advantage of getting closest to the customer, and the value of perseverance and tinkering"-- _cProvided by publisher.
650		0	_aMotion pictures _xDistribution.
650		4	_aPelículas _xDistribución _9814
650		0	_aMotion picture distributors _vBiography.
650		0	_aTelevision programs _xMarketing.
650		4	_aProgramas de televisión _xMarketing _94616
650		0	_aEntrepreneurs _zUnited States _vBiography.
650		4	_aEmprendedores _zEstados Unidos _vBiografía _95480
650		0	_aStreaming video.
650		0	_aStreaming technology (Telecommunications)
650		4	_aTecnología _99939 _vStreaming _xTelecomunicaciones
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _n0 _cBK
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999			_c120111 _d120111