| 000 | 02643cam a2200601 i 4500 | ||
|---|---|---|---|
| 001 | 19565287 | ||
| 003 | BJBSDDR | ||
| 005 | 20250428145328.0 | ||
| 007 | ta | ||
| 008 | 170321s2017 nyua b 000 0 eng d | ||
| 010 | _a 2017937432 | ||
| 020 | _a9780718033323 (hardcover) | ||
| 020 | _a0718033329 (hardcover) | ||
| 020 | _z9780718033330 (ebook) | ||
| 020 | _z0718033337 (ebook) | ||
| 020 | _z9781400201839 (international edition) | ||
| 020 | _z1400201837 (international edition) | ||
| 035 | _a(OCoLC)on1005351979 | ||
| 040 |
_aSINLB _beng _cSINLB _erda _dIUK _dVP@ _dCLE _dTCH _dBKL _dOCLCF _dMUU _dWRF _dQGK _dILC _dDLC |
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| 041 | _aeng | ||
| 042 | _alccopycat | ||
| 050 | 1 | 4 |
_aHF 5415.1255 _bM647b 2017 |
| 082 | 0 | 0 | _a658.8/02 |
| 100 | 1 |
_aMiller, Donald, _d1971- _925352 |
|
| 245 | 1 | 0 |
_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller. |
| 246 | 3 | 4 | _aBuilding a story brand |
| 264 | 1 |
_a[New York] : _bHarperCollins Leadership, an imprint of HarperCollins, _c2017. |
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| 300 |
_ax, 228 pages : _billustrations ; _c22 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 225-228). | ||
| 505 | 0 | _aThe key to being seen, heard, and understood The secret weapon that will grow your business The simple SB7 framework A character Has a problem And meets a guide Who gives them a plan And calls them to action That helps them avoid failure And ends in a success People want your brand to participate in their transformation Building a better website Using StoryBrand to transform company culture | |
| 520 | _aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
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| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aSelling. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 4 |
_aBranding (Mercadeo) _915574 |
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| 650 | 4 |
_aImagen de marca (Mercadotecnia) _933255 |
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| 650 | 4 |
_aVentas _98123 |
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| 650 | 4 |
_aMercadeo de productos de marca _95589 |
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| 650 | 4 |
_aGestión de productos _94797 |
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| 650 | 4 |
_aMercadeo _9795 |
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| 650 | 4 |
_aRelaciones con los clientes _93117 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c120243 _d120243 |
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