000			02860 a2200265 4500
003			BJBSDDR
005			20240110161050.0
007			ta
008			081123s2012 DR 00| 0 eng d
020			_a9781591845683
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHC 252.5 _bB821l 2012
100	1		_aBranson, Richard Charles Nicholas, _cSir _d1950- _926246
245	1		_aLike a Virgin : _bsecrets they won't teach you at business school / _cRichard Branson.
260			_aNew York : _bPortfolio/Penguin, _c2012.
300			_a343 pages ; _c21 cm.
440			_aBusiness book summary _928437
505			_aFive secrets to starting a business -- People power -- Nice guys can finish first -- The weakest link -- Business philosophy -- Screw you, Goliath! -- The importance of not being earnest -- The perfect pitch -- The opportunity of risk -- Private space -- They say -- A perfect 10 -- If you never make mistakes -- The customer's always right -- Brand awareness -- Steve Jobs -- First impressions are huge -- To win the war on drugs -- Science : the last frontier -- Chocks away -- Like a fine wine -- What's in a name? -- So, you want to be CEO? -- The Chinese plate trick -- How to bake an entrepreneur -- Change is in the air -- Don't like the second opinion? -- Breaking up -- If I could do it all over again -- More walking and talking -- Accidents happen -- Reach for the skies -- Sustainable energy -- New ventures -- Get big -- Selling customers is easy -- What is success? -- When going walkabout-- Surviving a downturn -- Rising above it all -- Living the Branson life -- Early endeavours -- Change is good -- Managing the launch -- A shocking revelation! -- A noose around the neck-- Today's failure-- Real change for good? Be a leader Great customer service Can bad news be good news? Choosing a partner -- Invest in your people -- The day the music didn't die -- Good training -- Rebranding -- Social services redefined -- A-B-C-D -- Empowerment and appreciation -- Launching a business -- Keep an eye on the details -- The lonely entrepreneur? -- The planet's problems -- 'Let's shake on that' -- Office relationships -- Earn your customers' trust -- To work better -- Strike up the brand -- Sharing life's lessons -- Power to the people -- Watching your waistline -- What's better than a handout?-- Home and/or office -- Kick-start the economy -- Rules of the road -- School of hard knocks.
520			_aThe Virgin Group entrepreneur offers advice, shares his experiences, and discusses business insights collected from his syndicated "New York Times" column
650		4	_aEmprendimiento _9379
650		4	_aEmpresarios _96840 _zGran Bretaña
942			_2lcc _cBK _n0
946			_idpf
999			_c120246 _d120246