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008 001025s2000 enka b 001 0 eng d
010 _a 00710657
015 _aGB99-W6396
020 _a0340719656 (hbk.)
020 _a9780340719657 (hbk.)
035 _a(OCoLC)ocm42004492
040 _aUKM
_cUKM
_dC#P
_dDLC
_beng
041 _aeng
043 _ae-uk---
050 1 4 _aPN 1991.3
_bB259s 2000
082 0 0 _a384.54/0941
100 1 _aBarnard, Stephen.
_933630
245 1 0 _aStudying radio /
_cStephen Barnard.
260 _aLondon :
_bArnold ;
_aNew York :
_bCo-published in the United States of America by Oxford University Press,
_c2000.
300 _a282 pages :
_billustrations ;
_c26 cm.
440 0 _aStudying the media series
504 _aIncludes bibliographical references (p. [259]-263) and index.
505 0 _aPart 1 Institutions and systems: chronology and themes; public service radio; commercial radio;alternativism and community radio. Part 2 Audiences: listening - measurement and meaning. Part 3 Forms: fictive forms; music radio; news radio; talk radio. Part 4 Practices: language and voice; sequence anf low; branding and marketing; ideology and representations. Part 5 Perspectives: global radio; futures.
520 _aThis text offers a concise and thorough introduction to radio broadcasting as an area of study, placing radio in a historical and contemporary media context and tracing the development and day-to-day operation of the medium from the perspective of its institutions, it practitioners and audience.
650 0 _aRadio broadcasting
_zGreat Britain.
650 4 _aRadiodifusión
_zGran BretaƱa
_99531
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0611/00710657-d.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c120445
_d120445