000			03358cam a22004577a 4500
001			17975305
003			BJBSDDR
005			20240704145525.0
007			ta
008			131218s2012 nyua b 001 0 eng d
010			_a 2012285164
016	7		_a016098394 _2Uk
020			_a9780071802192 (pbk.)
020			_a0071802193 (pbk.)
035			_a(OCoLC)ocn793223435
040			_aBTCTA _beng _cBTCTA _dUKMGB _dYDXCP _dGK7 _dOCLCO _dQBX _dBWX _dUAB _dCDX _dNCU _dS4S _dDLC
041			_aeng
042			_alccopycat
050	1	4	_aHM 742 _bS294t 2012
100	1		_aSchaefer, Mark W., _d1960- _936827
245	1	4	_aThe Tao of Twitter : _bchanging your life and business 140 characters at a time / _cMark W. Schaefer.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_avii, 168 pages : _billustrations ; _c22 cm.
500			_aTitle-leaf verso: "An earlier version of this book (ISBN 9780615437323) was published in 2011 by CreateSpace."
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction Discovering the tao of twitter The tao of twitter in action the tao explained The business benefits of twitter Tao 1: making targeted connections Tao 2: providing meaninful content Tao 3: offering authentic helpfulness Immersion Lists: the key to twitter sanity 20 ideas to toast your competition Twitter time savers Balancing the personal and the professional Secrets of influence on twitter Advanced twitter concepts Becoming a top cat on twitter chats Is twitter for everybody? Tao power: putting it all together acknowledgements about the author notes index
520	8		_aAnnotation _bIts time to take the mystery out of TwitterYoure busy and dont have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!Behind every Twitter triumph, there is a well-defined success formula. This isThe Tao of Twitter. . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:Secrets to building influence on TwitterThe formula behind every Twitter business success22 ways to build an audience that wants to connect to youContent strategies, time savers, and useful tips20 ways to use Twitter as a competitive advantageStart your journey toward social media influence and business success today by learning, and following,The Tao of Twitter!
630	0	4	_aTwitter (Redes sociales en línea) _92076
650		0	_aOnline social networks.
650		4	_aRedes sociales en línea _91559
650		0	_aSocial media.
650		0	_aInternet marketing.
650		4	_aMercadeo por internet _91672
650		0	_aBusiness communication.
650		4	_aComunicación en los negocios _92075
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1402/2012285164-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1402/2012285164-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c121438 _d121438