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008			210624s2022 nyua b 001 0 eng
010			_a 2021020183
020			_a9780231201513 (trade paperback)
020			_a0231201516 (trade paperback)
040			_aDLC _beng _erda _cDLC _dDLC
041			_aeng
042			_apcc
043			_an-us---
050	1	4	_aNA 6845 _bM527h 2022
082	0	0	_a725.823
100	1		_aMelnick, Ross, _d1975- _937276
245	1	0	_aHollywood's embassies : _bhow movie theaters projected American power around the world / _cRoss Melnick.
264		1	_aNew York, NY : _bColumbia University Press, _c2022.
300			_axv, 503 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aFilm and culture
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: "Shop Windows," "Cultural Embassies," and Hollywood's Global Exhibition Part 1. Europe. When Expansion Was Paramount (1923-1993): "Shop Window" Cinemas and the European Expansion of U.S. Film Exhibitors 1. Hollywood's British Invasion and the Battle of Birmingham, 1919-1929 2. Hollywood's European Adventure, 1925-1941 3. A New Battleground: U.S. Exhibitors Under Nazi Occupation, 1941-1945 4. Postwar Europe and the Legacy of Hollywood Cinemas, 1945-1993 Part 2. Australasia. Banking on Australasia (1930-1982): Global Banks and U.S. Cinema Ownership in Australia and New Zealand 5. Fox Chases Hoyts: U.S. Cinema Ownership in Australia, 1930-1936 6. The Fox Chase in New Zealand and Australia, 1936-1946 7. Hollywood and Australasian Cinemas, 1946-1982 Part 3: Latin America and the Caribbean. Hollywood in Cinelandia (1927-1973): U.S. Cinemas and Local Politics in Latin America and the Caribbean 8. Cine Metros y Cine Paramounts, 1926-1941: MGM and Paramount's Latin American Shop Window Cinemas 9. Prop(aganda) Window Cinemas, 1933-1945: Ufa, Hollywood, and the Battle for Hearts and Minds Through South American Cinemas Durgaing World War II 10. Hollywood Cinema Expansion in Postwar South America, 1945-1973 11. Caribbean Dreams, 1929-1973: Hollywood Cinemas in Cuba, Jamaica, Puerto Rico, and Trinidad Part 4. Middle East. Hollywood's Muddle East (1925-1982): Political Change in Egypt and Israel and the Consequences for Hollywood's Middle Eastern Cinemas 12. Buildings, Ballyhoo, and Boycotts in Egypt, 1925-1947: Alternating Realities at Hollywood's Egyptian Cinemas 13. No Meeting in the Middle, 1947-1956: Hollywood Cinemas, Egyptian Revolution, and Israeli Independence 14. After the Revolution, 1957-1982: Twentieth Century-Fox, Egypt, and Israel Part 5. Africa. An "Unhappy Image of the United States Before an African Population" (1932-1975): Race, Industry, and Rebellion at Hollywood's African Cinemas 15. MGM and the "Uncrowned King of South Africa," 1932-1937: Hollywood Shop Window Cinemas in a Bitterly Protected Market 16. Fox Hunting on the African Continent, 1937-1956: Twentieth Century-Fox and the Struggle for Control of African Cinemas 17. A "Royal" Mess: Racial Strife in Colonial Zimbabwe, the Struggle for Independence in Postcolonial Kenya, and the End of Hollywood's Control of South African Cinemas, 1959-1975 Part 6. Asia. Eastern Promises (1927-2013): Hollywood's Cinemas in China, India, Japan, and the Philippines 18. Benshi and Ballyhoo, 1927-1973: Hollywood's Shop Window Cinemas in Japan and the Philippines 19. Joining the Global Metro Cub Club, 1936-1973: MGM and Fox's Shop Window Cinemas in India 20. China as Hollywood's Final Frontier, 1946-2013: Hollywood's Chinese Cinemas and the End of Hollywood's Exhibition Empires Epilogue: Global Exhibition Flows in Reverse Before the Pandemic, 2013-2019
520			_a"Beginning in the 1920s, audiences around the globe were seduced not only by Hollywood films but also by lavish movie theaters that were owned and operated by the major American film companies. These theaters aimed to provide a quintessentially "American" experience. Outfitted with American technology and accoutrements, they allowed local audiences to watch American films in an American-owned cinema in a distinctly American way. In a history that stretches from Buenos Aires and Tokyo to Johannesburg and Cairo, Ross Melnick considers these movie houses as cultural embassies. He examines how the exhibition of Hollywood films became a constant flow of political and consumerist messaging, selling American ideas, products, and power, especially during fractious eras. Melnick demonstrates that while Hollywood's marketing of luxury and consumption often struck a chord with local audiences, it was also frequently tone-deaf to new social, cultural, racial, and political movements. He argues that the story of Hollywood's global cinemas is not a simple narrative of cultural and industrial indoctrination and colonization. Instead, it is one of negotiation, booms and busts, successes and failures, adoptions and rejections, and a precursor to later conflicts over the spread of American consumer culture. A truly global account, Hollywood's Embassies shows how the entanglement of worldwide movie theaters with American empire offers a new way of understanding film history and the history of U.S. soft power"-- _cProvided by publisher.
650		0	_aMotion picture theaters _xPolitical aspects.
650		4	_aSalas de cine _913087
650		0	_aCivilization _xAmerican influences.
650		4	_aCivilización _xInfluencias americanas _937352
651		4	_aEstados Unidos _xRelaciones exteriores _973
776	0	8	_iOnline version: _aMelnick, Ross. _tHollywood's embassies _dNew York : Columbia University Press, [2022] _z9780231554138 _w(DLC) 2021020184
830		0	_aFilm and culture series _923578
906			_a7 _bcip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c121601 _d121601