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016	7		_a020655713 _2Uk
020			_a9780063009813 (hardcover)
020			_a0063009811 (hardcover)
035			_a(OCoLC)on1312919146
040			_aNjBwBT _beng _erda _cFSP _dFSP _dOCLCQ _dOQX _dOCLCO _dDLC
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050	1	4	_aHD 9696.2 _bM625a 2022
082	0	0	_a338.7/610040973
100	1		_aMickle, Tripp _940587
245	1	0	_aAfter Steve : _bhow Apple became a trillion-dollar company and lost its soul / _cTripp Mickle.
250			_aFirst edition.
264		1	_aNew York, NY : _bWilliam Morrow, an imprint of HarperCollinsPublishers, _c2022.
300			_axvi, 495 pages, 8 unnumbered pages of plates : _billustrations (colour, and black and white) ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 421-479) and index.
505	0		_aOne more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday.
520			_aThis book examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation. Steve Jobs called Jony Ive his spiritual partner at Apple. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul
600	1	0	_aCook, Timothy D., _d1960-
600	1	0	_aIve, Jonathan, _d1967-
600	1	4	_aCook, Timothy D. _q(Timothy Donald), _d1960- _923526
600	1	4	_aIve, Jonathan Paul, _d1967- _923525
610	2	0	_aApple Computer, Inc.
610	2	0	_aApple Computer, Inc. _xHistory.
610	2	4	_aApple Computer Incorporated _91595
650		0	_aComputer industry _zUnited States _xHistory.
650		4	_aIndustria de los computadores _zEstados Unidos _xHistoria _96993
650		6	_aInformatique _xIndustrie _zÉtats-Unis _xHistoire.
650		4	_aInformática _xIndustria y comercio _940883 _zEstados Unidos
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