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008 240206s2023 nyu er 001 0 eng d
010 _a 2023279721
020 _a9781454949060
020 _a1454949066
035 _a(OCoLC)on1367847390
040 _aTOH
_beng
_erda
_cTOH
_dSO$
_dYDX
_dOCLCO
_dDLC
041 _aeng
042 _alccopycat
050 1 4 _aHF 5415.1255
_bL699o 2023
082 0 0 _a650.1
100 1 _aLicht, Aliza,
_d1974-
_942156
245 1 0 _aOn brand :
_bshape your narrative, share your vision, shift their perception /
_cAliza Licht.
264 1 _aNew York :
_bUnion Square & Co., an imprint of Sterling Publishing Co., Inc.,
_c2023.
300 _a296 pages ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _aHow you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."
_cAdapted from front jacket flap.
650 0 _aBranding (Marketing)
650 4 _aBranding (Mercadeo)
_915574
650 0 _aCareer development.
650 4 _aDesarrollo profesional
_9677
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
946 _iLLH
999 _c123529
_d123529