000			04202cam a2200493 i 4500
001			20075749
003			BJBSDDR
005			20260113154946.0
007			ta
008			171012s2018 txua b s001 0 eng c
010			_a 2017048952
020			_a9781477317013 (pbk : alk. paper)
020			_a1477317015 (pbk : alk. paper)
020			_z9781477317020 (library e-book)
020			_z9781477317037 (non-library e-book)
040			_aTxU/DLC _beng _cTxU _erda _dDLC
041			_aeng
042			_apcc
050	1	4	_aHE 8700.8 _bJ37t 2018
082	0	0	_a384.55/4430973
100	1		_aJaramillo, Deborah Lynn, _d1976- _942342
245	1	4	_aThe Television Code : _bregulating the screen to safeguard the industry / _cDeborah L. Jaramillo.
250			_aFirst edition.
264		1	_aAustin : _bUniversity of Texas Press, _c2018.
300			_axv, 256 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 195-241) and index.
505	0		_aIntroduction. The Television Code and the trade association -- Regulatory precedents before television : the government and the NAB experiment with radio -- Distinguishing television from radio via the trade association : the rise and fall of the television broadcasters association -- The industry talks about a television code : discourses of decency, self-regulation, and medium specificity -- The television audience speaks out : viewer complaints and the demand for government intervention -- The FCC : impotent bureaucrats, stealthy censors, or exasperated intermediaries? -- Senator William Benton challenges the commercial television paradigm -- Conclusion -- After the code -- Appendix A. Acceptability of program material from the Television Code -- Appendix B. Decency and decorum in production.
520			_aThe broadcasting industry?s trade association, the National Association of Broadcasters (NAB), sought to sanitize television content via its self-regulatory document, the Television Code. The Code covered everything from the stories, images, and sounds of TV programs (no profanity, illicit sex and drinking, negative portrayals of family life and law enforcement officials, or irreverence for God and religion) to the allowable number of commercial minutes per hour of programming. It mandated that broadcasters make time for religious programming and discouraged them from charging for it. And it called for tasteful and accurate coverage of news, public events, and controversial issues. Using archival documents from the Federal Communications Commission, NBC, the NAB, and a television reformer, Senator William Benton, this book explores the run-up to the adoption of the 1952 Television Code from the perspectives of the government, TV viewers, local broadcasters, national networks, and the industry?s trade association. Deborah L. Jaramillo analyzes the competing motives and agendas of each of these groups as she builds a convincing case that the NAB actually developed the Television Code to protect commercial television from reformers who wanted more educational programming, as well as from advocates of subscription television, an alternative distribution model to the commercial system. By agreeing to self-censor content that viewers, local stations, and politicians found objectionable, Jaramillo concludes, the NAB helped to ensure that commercial broadcast television would remain the dominant model for decades to come.
650		0	_aTelevision broadcasting _zUnited States.
650		0	_aTelevision broadcasting policy _zUnited States.
650		0	_aTelevision _xLaw and legislation _zUnited States.
650		4	_aTelevisión _xTransmisores y transmisión _946656
650		4	_aTelevisión _xLegislación _918162
650		4	_aTeledifusión _912685
650		4	_aTelevisión _xPolítica gubernamental _946657
710	2		_aNational Association of Radio and Television Broadcasters (U.S.) _946658
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
946			_isba
999			_c123628 _d123628