000 04296cam a22004938i 4500
001 21322362
003 BJBSDDR
005 20250805104922.0
007 ta
008 191206s2020 nju 001 0 eng
010 _a 2019053589
020 _a9781119651543 (paperback)
020 _a1119651549 (paperback)
020 _z9781119651611
_q(adobe pdf)
020 _z9781119651604
_q(epub)
035 _a21322362
040 _aDLC
_beng
_erda
_cDLC
_dDLC
041 _aeng
042 _apcc
050 1 4 _aHF 5415.1265
_bS425n 2020
082 0 0 _a658.8/72
100 1 _aScott, David Meerman,
_d1961-
_914195
245 1 4 _aThe new rules of marketing & PR :
_bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
_cDavid Meerman Scott.
246 3 _aNew rules of marketing and PR
250 _aSeventh edition.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons,
_c2020
300 _axvii, 430 pages ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 _aIntroduction. The new rules Life with the new rules What's new Writing like on a blog, but in a book Showcasing success I. How the Web has changed the rules of marketing and PR. 1. The old rules of marketing and PR are ineffective in an online world 2. The new rules of marketing and PR 3. Reaching your buyers directly II. Web-based communications to reach buyers directly. 4. Social media and your targeted audience 5. Blogs: tapping millions of evangelists to tell your story 6. Audio and video drive action 7. The content-rich website 8. Marketing and PR in real time 9. Artificial intelligence and machine learning for marketing and PR III. Action plan for harnessing the power of the new rules. 10. You are what you publish: building your marketing and PR plan 11. Growing your business: How marketing and PR drive sales 12. Strategies for creating awesome content 13. How to write for your buyers 14. Social networking as marketing 15. Blogging to reach your buyers 16. An image is worth a thousand words 17. Video and podcasting made easy 18. How to use news releases to reach buyers directly 19. Your newsroom: a front door for much more than the media 20. The new rules for reaching the media 21. Newsjacking your way into the media 22. Search engine marketing 23. Make it happen
520 _a"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aInternet in public relations.
650 4 _aMarketing en Internet
_912671
650 4 _aMercadeo por internet
_91672
650 4 _aInternet en relaciones públicas
_943976
650 4 _aRelaciones públicas
_91321
776 0 8 _iOnline version:
_aScott, David Meerman.
_tThe new rules of marketing & PR
_bSeventh edition.
_dHoboken, New Jersey : John Wiley & Sons, [2020]
_z9781119651611
_w(DLC) 2019053590
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c123672
_d123672