| 000 | 02327 a2200265 4500 | ||
|---|---|---|---|
| 003 | BJBSDDR | ||
| 005 | 20250625150313.0 | ||
| 007 | ta | ||
| 008 | 100625s2019 enk 00| 0 eng d | ||
| 020 | _a9780241370148 (pbk.) | ||
| 020 | _a0241370140 (pbk.) | ||
| 040 |
_bspa _cBJBSDDR |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHF 5415 _bG585t 2019 |
| 100 | 1 |
_aGodin, Seth, _d1960- _930467 |
|
| 245 | 1 | 0 |
_aThis is marketing : _byou can't be seen until you learn to see / _cSeth Godin. |
| 260 |
_aLondon : _bPenguin Business, _c2019. |
||
| 300 |
_axvi, 267 pages : _billustrations ; _c24 cm. |
||
| 505 | 0 | _aNot mass, not spam, not shameful The marketer learns to see Marketing changes people through stories, connections, and experience The smallest viable market In search of "better" Beyond commodities The canvas of dreams and desires More of the who: Seeking the smallest viable market People like us do things like this Trust and tension create forward motion Status, dominance, and affiliation A better business plan Semiotics, symbols, and vernacular Treat different people differently Reaching the right people Price is a story Permission and remarkability in a virtuous cycle Trust is as scarce as attention The funnel Organizing and leading a tribe Some case studies using the method Marketing works, and now it's your turn Marketing to the most important person | |
| 520 | _a"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see." | ||
| 650 | 0 |
_aMarketing _913170 |
|
| 650 | 4 |
_aMercadeo _9795 |
|
| 942 |
_2lcc _cBK |
||
| 946 | _idpf | ||
| 999 |
_c123819 _d123819 |
||