| 000 | 02661cam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 20710508 | ||
| 003 | BJBSDDR | ||
| 005 | 20250623131307.0 | ||
| 007 | ta | ||
| 008 | 181018s2019 enk b 001 0 eng | ||
| 010 | _a 2018050071 | ||
| 020 | _a9780749483395 (pbk.) | ||
| 020 | _a0749483393 (pbk.) | ||
| 020 | _z9780749483401 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.1265 _bK53u 2019 |
| 082 | 0 | 0 | _a658.800285/63 |
| 100 | 1 |
_aKing, Katie, _d1967- _942772 |
|
| 245 | 1 | 0 |
_aUsing artificial intelligence in marketing : _bhow to harness AI and maintain the competitive edge / _cKatie King. |
| 264 | 1 |
_aLondon ; _aNew York : _bKogan Page Ltd, _c2019 |
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| 300 |
_ax, 207 pages ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 197-200) and index. | ||
| 505 | 0 | _aThe AI wake-up call : the strategic transition of marketing The personalization paradox: global appetite for AI and the changing customer journey Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment Transformational marketing and AI in North America : case studies from banking and retail Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East Framework for success: democratization of AI The new marketing paradigm : reinventing the role of marketing, ethics and transparency The future of marketing has arrived: AI's wider impact on education, policy and politics Bibliography Index | |
| 520 | _aArtificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. | ||
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 4 |
_aMercadeo _xInnovaciones tecnológicas _98077 |
|
| 650 | 4 |
_aMercadeo digital _942854 |
|
| 650 | 0 | _aArtificial intelligence. | |
| 650 | 4 |
_aInteligencia artificial _92016 |
|
| 776 | 0 | 8 |
_iOnline version: _aKing, Katie, 1967- author. _tUsing artificial intelligence in marketing _b1st Edition. _dNew York : Kogan Page Ltd, [2019] _z9780749483401 _w(DLC) 2018055771 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c123900 _d123900 |
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