000			01614cam a2200337 a 4500
001			15811706
003			BJBSDDR
005			20250623130422.0
007			ta
008			090710s2010 nyu b 001 0 eng
010			_a 2009027814
020			_a9780385528757 (hbk.)
020			_a0385528752 (hbk.)
040			_aDLC _cDLC _dDLC _beng
041			_aeng
050	1	4	_aBF 637 _bH437s 2010
082	0	0	_a303.4
100	1		_aHeath, Chip, _d1963- _942782
245	1	0	_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath.
260			_aNew York : _bBroadway Books, _c2010.
300			_a305 pages ; _c22 cm.
504			_aIncludes bibliographical references (pages [267]-292) and index.
505	0		_aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
520			_aArgues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives
650		0	_aChange (Psychology)
650		4	_aCambio (Psicología) _931033
700	1		_aHeath, Dan, _d1973- _942783
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c123906 _d123906