000			02440 a2200277 4500
003			BJBSDDR
005			20260313120614.0
007			ta
008			180625s2013 nyu 00| 0 eng d
020			_a9781594631900
020			_a1594631905
040			_beng _cDLC
041			_aeng
050	1	4	_aBF 774 _bP655t 2013
100	1		_aPink, Daniel H., _d1964- _935463
245	1	0	_aTo sell is human : _bthe surprising truth about moving others / _cDaniel H. Pink.
260			_aNew York : _bRiverhead Books, _c2013.
300			_a253 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"-- Provided by publisher.
650		4	_aInfluencia (Psicología) _94169
650		4	_aPersuasión (Psicología) _94123
650		4	_aTécnicas de ventas _xAspectos psicológicos _940858
942			_2lcc _cBK
946			_idpf
999			_c123924 _d123924