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_aHF 5415.13 _bA113s 2011 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aAaker, David A _942864 |
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| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a9th edition | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2011. |
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| 300 |
_aix, 341 pages : _billustrations ; _c23 cm. |
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| 500 | _aPrevious edition: 2008 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aChapter 1 Strategic Market Management: An Overview Part I STRATEGIC ANALYSIS Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Part II CREATING AND IMPLEMENTING STRATEGIES Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter 8 Alternative Value Propositions Chapter 9 Building and Managing Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13. Global Strategies Chapter 14 Setting priorities for Businesses and brands The Exit, Milk, and Consolidate Options Chapter 15 From Silos to Synergy Harnessing the Organization Hobart Dove Competing Against Wal-Mart Contemporary Art Sony vs. iPod | |
| 520 | 8 | _aRelevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more. | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aStrategic planning. | |
| 650 | 4 |
_aAdministración de mercadeo _9796 |
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| 650 | 4 |
_aMercadeo _9795 |
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| 650 | 4 |
_aPlanificación estratégica _9535 |
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| 906 |
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