| 000 | 01356nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BJBSDDR | ||
| 005 | 20260515162423.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 260515s2017 nyu|||||r|||| 00| 0 eng d | ||
| 020 | _a9781476759739 | ||
| 040 |
_bspa _cBJBSDDR |
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| 041 | _aeng | ||
| 050 | _bB496i 2017 | ||
| 100 | 1 |
_aBerger, Jonah, _d1981- _942853 |
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| 245 | 1 | 0 |
_aInvisible influence : _bthe hidden forces that shape behavior / _cJonah Berger. |
| 250 | _aFirst Simon & Schuster trade paperback edition | ||
| 260 |
_aNew York : _bSimon & Schuster, _c2017. |
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| 300 |
_avi, 264 páginas : _bilustraciones ; _c22 cm |
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| 505 | _aContenidos : Introduction Monkey see, monkey do A horse of a different color Not if they're doing it Similar but different Come on Baby, light my fire Conclusion : putting social influence to work | ||
| 520 | _aYou think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. | ||
| 942 |
_2lcc _n0 _cBK |
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| 946 | _illh | ||
| 999 |
_c127113 _d127113 |
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