000 04392cam a22004458i 4500
001 125089
005 20230410103841.0
008 150129s2015 nyu 001 0 eng
035 _a18469596
925 0 _aacquire
_b2 shelf copies
_xpolicy default (ex.)
942 _2lcc
_cbk
010 _a 2014043669
020 _a9781250069870 (hardback)
020 _a9781466878860 (e-book)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
041 _aeng
042 _apcc
043 _aa-cc---
050 1 4 _a408 HF 5548.325
_bE68a 2015
082 0 0 _a381/.1420951
_223
084 _aBUS090000
_2bisacsh
100 1 _aErisman, Porter.
245 1 0 _aAlibaba's world :
_bhow a remarkable Chinese company is changing the face of global business /
_cPorter Erisman.
264 1 _aNew York, NY :
_bPalgrave Macmillan,
_c2015.
300 _ax, 242 pages ;
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
520 _a"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
_cProvided by publisher.
520 _a"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--
_cProvided by publisher.
610 2 0 _aAlibaba (Firm)
650 0 _aElectronic commerce
_zChina.
650 0 _aInternet marketing
_zChina.
650 4 _aComercio electrónico
_zChina.
600 1 0 _aMa, Yun,
_d1964-
650 7 _aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce).
_2bisacsh
856 4 2 _3Cover image
_uhttp://www.netread.com/jcusers2/bk1388/870/9781250069870/image/lgcover.9781250069870.jpg
946 _adpf
999 _c27045
_d27045