000			01420cam a2200349Ma 4500
001			76552
005			20230410105301.0
008			060405s2006 cau b 001 0 eng d
010			_a 2005034283
035			_a(OCoLC)ocn502578842
040			_aRBA _bfre _cRBA
020			_a9780787983093
020			_a0787983098
035			_a(OCoLC)502578842
050	1	4	_aHD69 .B7 F663b 2006
050	1	4	_b663b 2006
100	1		_aFoley, John.
245	1	0	_aBalanced brand : _bhow to balance the stakeholder forces that can make or break your business / _cJohn Foley with Julie Kendrick.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2006.
300			_axv, 187 p.
504			_aComprend des ref. bibliogr.
505	0		_aStrong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
650		6	_aProduits de marque _vGuides, manuels, etc.
650		6	_aEntreprises _xImage _vGuides, manuels, etc.
650		6	_aMarketing relationnel _vGuides, manuels, etc.
650		6	_aProduits commerciaux _xGestion _vGuides, manuels, etc.
700	1		_aKendrick, Julie.
856	4	1	_3Table des matiáeres _uhttp://www.loc.gov/catdir/toc/ecip063/2005034283.html
942			_2lcc _cbk
994			_aC0 _bDRFGD
999			_c33614 _d33614