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| 050 | 1 | 4 | _bAA111b 2004 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _cc2004. |
||
| 300 |
_axviii, 348 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [323]-327) and index. | ||
| 505 | 0 | _aBrand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways | |
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
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| 650 | 1 | 7 |
_aMerkartikelen. _2gtt |
| 650 | 1 | 7 |
_aMarketing. _2gtt |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon053/2003063055.html |
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_3Publisher description _uhttp://www.loc.gov/catdir/description/simon051/2003063055.html |
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_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html |
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_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html |
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