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008 070531s2008 nyu b 001 0 eng
010 _a 2007022784
035 _a(OCoLC)ocn137325280
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020 _a9780805078329 (alk. paper)
020 _a0805078320 (alk. paper)
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035 _a(OCoLC)137325280
050 1 4 _aHB 97.3
_bS553m 2008
082 0 0 _a330.1
084 _a83.05
_2bcl
100 1 _aShermer, Michael.
245 1 4 _aThe mind of the market :
_bcompassionate apes, competitive humans, and other tales from evolutionary economics /
_cMichael Shermer.
250 _a1st ed.
260 _aNew York :
_bTimes Books,
_c2008.
300 _axxiv, 308 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [263]-293) and index.
520 _aIn this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description.
505 0 0 _tPrologue : Economics for everyone --
_g1. The
_tgreat leap forward --
_g2.
_tOur folk economics --
_g3.
_tBottom-up capitalism --
_g4.
_tOf pandas, products, and people --
_g5.
_tMinding our money --
_g6. The
_textinction of homo economicus --
_g7. The
_tvalue of virtue --
_g8.
_tWhy money can't buy you happiness --
_g9.
_tTrust with credit verification --
_g10. The
_tscience of good rules --
_g11.
_tDon't be evil --
_g12.
_tFree to choose --
_tEpilogue : To open the world --
_tNotes --
_tAcknowledgments --
_tIndex.
650 0 _aEvolutionary economics.
650 0 _aEconomics
_xPsychological aspects.
650 4 _aEconomía evolutiva.
650 4 _aEconomía
_xAspectos psicológicos
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0719/2007022784.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0740/2007022784-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0740/2007022784-d.html
856 4 1 _3Sample text
_uhttp://www.loc.gov/catdir/enhancements/fy0828/2007022784-s.html
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