000			01333cam a2200373 i 4500
001			128718
005			20230410105612.0
008			120820s2013 maua b 001 0 eng
035			_a17435369
010			_a 2012031189
020			_a9781422187395 (hardcover : acid-free paper)
040			_aDLC _beng _erda _cDLC _dDLC
041			_aeng
042			_apcc
050	1	4	_aHD 30.28 _bL164p 2013
082	0	0	_a658.4/012
100	1		_aLafley, A. G. _q(Alan G.)
245	1	0	_aPlaying to win : _bhow strategy really works / _cA.G. Lafley and Roger L. Martin.
260			_aBoston, Mass.: _bHarvard Business Review Press, _c[2013]
300			_a260 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (pages 239-243) and index.
505	0		_aStrategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.
650		0	_aStrategic planning.
650		0	_aSuccess in business.
650		0	_aOrganizational change.
610	2	0	_aProcter & Gamble Company.
650		4	_aPlanificación estratégica.
650		4	_aPlanificación empresarial.
650		4	_aÉxito en los negocios.
650		4	_aCambio organizacional.
700	1		_aMartin, Roger L.
942			_2lcc _cbk
946			_allh
999			_c40090 _d40090