| 000 | 02429cam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 113864 | ||
| 005 | 20230410105613.0 | ||
| 008 | 101122t20112011cau b 001 0 eng | ||
| 035 | _a16548699 | ||
| 010 | _a 2010048700 | ||
| 020 | _a9780470548677 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 050 | 1 | 4 |
_aHD 30.3 _bD411l 2011 |
| 082 | 0 | 0 | _a658.45 |
| 100 | 1 |
_aDenning, Stephen, _d1944- |
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| 245 | 1 | 4 |
_aThe Leader's Guide to Storytelling : _bMastering the Art and Discipline of Business Narrative / _cStephen Denning. |
| 250 | _aRevised and updated edition. | ||
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _c2011 |
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| 300 |
_axi, 348 p. ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 |
_a"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references (p. 315-326) and index. | ||
| 650 | 4 | _aPrimera Jornada de Catalogacion. | |
| 650 | 4 | _aComunicación en la administración. | |
| 650 | 4 | _aArte de hablar en público. | |
| 650 | 4 | _aSistemas de comunicación empresarial. | |
| 650 | 0 | _aCommunication in management. | |
| 650 | 0 | _aPublic speaking. | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aCommunication in organizations. | |
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470548677.jpg |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1106/2010048700-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1106/2010048700-t.html |
| 942 |
_2lcc _cbk |
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| 999 |
_c40132 _d40132 |
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