000			01535cam a2200349 a 4500
001			115103
005			20230410105614.0
008			090109s2009 mauab 001 0 eng
035			_a15580431
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2009000872
020			_a9780137152223 (pbk. : alk. paper)
020			_a0137152221 (pbk. : alk. paper)
035			_a(OCoLC)ocn262433512
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dOCLCA _dCDX _dDLC
050	1	4	_aHD 30.37 _bS555f 2009
082	0	0	_a658.8/72
100	1		_aShih, Clara
245	1	4	_aThe Facebook era : _btapping online social networks to build better products, reach new audiences, and sell more stuff / _cClara Shih.
260			_aBoston : _bPrentice Hall, _cc2009.
300			_axiv, 236 p. : _bill., map ; _c23 cm.
500			_aIncludes index.
505	0		_aThe fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
650		0	_aBusiness enterprises _xComputer networks.
650		4	_aRedes sociales en línea.
650		4	_aEmpresas comerciales _xRedes de ordenadores.
650		0	_aOnline social networks.
630			_aFacebook (Recurso electrónico)
630	0	0	_aFacebook (Electronic resource)
946			_aYSL
999			_c40174 _d40174