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001 120831
005 20230410115436.0
008 100324s2010 caua b 001 0 eng
035 _a16151692
925 0 _aacquire
_b2 shelf copies
_xpolicy default
942 _2lcc
_cbk
010 _a 2010012745
015 _aGBB045900
_2bnb
016 7 _a015522073
_2Uk
020 _a9780470547977 (pbk.)
020 _a0470547979 (pbk.)
035 _a(OCoLC)ocn500823699
040 _aDLC
_cDLC
_dBTCTA
_dUKM
_dC#P
_dYDXCP
_dCLE
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_dDLC
042 _apcc
050 1 4 _aHD 62.6
_bK16n 2010
082 0 0 _a658/.044
100 1 _aKanter, Beth,
_d1957-
245 1 4 _aThe networked nonprofit :
_bconnecting with social media to drive change /
_cBeth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg.
250 _a1st ed.
260 _aSan Francisco :
_bJossey-Bass,
_cc2010.
300 _axix, 201 p. :
_bill. ;
_c24 cm.
520 _a"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
650 0 _aNonprofit organizations.
650 0 _aSocial networks.
650 4 _aOrganizaciones sin ánimo de lucro.
650 4 _aOrganizaciones no gubernamentales.
650 4 _aRedes sociales.
650 4 _a20150900
700 1 _aFine, Allison H.,
_d1964-
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9780470547977.jpg
946 _aJaaM
999 _c41269
_d41269