000 01188cam a22003614a 4500
001 31267
005 20230410115441.0
008 031112s2003 enka b 001 0 eng
035 _a13400481
925 0 _aacquire
_b2 shelf copies
_xpolicy default
942 _2lcc
_cbk
010 _a 2003063819
020 _a1576601471 (alk. paper)
020 _a1861976642
020 _a186197664X
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 1 4 _aHD 69
_bB819 2003
082 0 0 _a658.8/27
_222
245 0 0 _aBrands and branding /
_c[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 _aLondon :
_bProfile Books,
_c2003.
300 _axv, 256 p. :
_bill. (some col.) ;
_c22 cm.
440 4 _aThe economist series
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aBrand name products
_xMarketing.
650 0 _aBrand name products
_xManagement.
650 0 _aBrand name products
_xForecasting.
700 1 _aClifton, Rita.
700 1 _aSimmons, John,
_d1948-
700 1 _aAhmad, Sameena.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy044/2003063819.html
999 _c41441
_d41441