000 00768cam a2200253 a 4500
001 28409
005 20230410115513.0
008 960401s1997 nyu b 000 0 eng
035 _9(DLC) 96016774
035 _a1634233
942 _2lcc
_cbk
010 _a96016774
020 _a0446520942
040 _aDLC
_cDLC
_dDLC
050 1 4 _aHD 9980.5
_bB397s 2002
082 0 0 _a658.8
_220
100 1 _aBeckwith, Harry,
_d1949-
245 1 0 _aSelling the invisible :
_ba field guide to modern marketing /
_cHarry Beckwith.
260 _aNew York :
_bWarner Books,
_cc2002.
300 _axx, 252 p. ;
_c20 cm.
504 _aIncludes bibliographical references (p. 246-250).
650 0 _aService industries
_xMarketing.
920 _a**LC HAS REQ'D # OF SHELF COPIES**
999 _c42523
_d42523