| 000 | 02560cam a22004094a 4500 | ||
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| 001 | 117089 | ||
| 005 | 20230410115528.0 | ||
| 008 | 031205s2004 nyu b 001 0 eng | ||
| 035 | _a13425031 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a 2003064354 | ||
| 020 | _a074323670X | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 041 | _aEng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHD59.2 _bAL462 2004 |
| 082 | 0 | 0 |
_a659.2 _222 |
| 100 | 1 | _aAlsop, Ronald. | |
| 245 | 1 | 4 |
_aThe 18 immutable laws of corporate reputation : _bcreating, protecting, and repairing your most valuable asset / _cRonald J. Alsop. |
| 246 | 3 | _aEighteen immutable laws of corporate reputation | |
| 260 |
_aNew York : _bFree Press, _cc2004. |
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| 300 |
_axii, 306 p. ; _c24 cm. |
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| 440 | 2 | _aA Wall Street journal book | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember -- being defensive is offensive -- If all else fails, change your name. | ||
| 520 | _aA veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image. | ||
| 650 | 0 | _aCorporate image. | |
| 650 | 0 |
_aBrand name products _xManagement. |
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| 650 | 0 |
_aCorporations _xPublic relations. |
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| 730 | 0 | _aWall Street journal. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon053/2003064354.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon052/2003064354.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/2003064354-t.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/2003064354-s.html |
| 946 | _adpf | ||
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