000			02256cam a2200457 i 4500
999			_c43044 _d43044
003			BJBSDDR
005			20230410115529.0
007			ta
008			160211s2015 nyu 001 0 eng d
020			_a9781591848363 (hbk)
020			_a1591848369
035			_a18971729
035			_a(OCoLC)ocn919591166
040			_aTOH _beng _cTOH
041			_aEng
042			_alccopycat
050	1	4	_aHD 62.5 _bW423t 2015
082	0	4	_a658.1/1 _223
100	1		_aWeinberg, Gabriel, _d1979-
245	1	0	_aTraction : _bhow any startup can achieve explosive customer growth / _cGabriel Weinberg and Justin Mares.
264		1	_aNew York : _bPortfolio/Penguin, _c[2015]
300			_axiii, 222 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aPreface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
520			_a"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
650		0	_aNew business enterprises.
650		0	_aMarketing _xManagement.
650		0	_aSuccess in business.
650		4	_aNuevas empresas _9376
650		0	_aAdministración de mercadeo _9799
650		4	_aÉxito en los negocios _9162
700	1		_aMares, Justin _eauthor. _97130
856	4	2	_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html
856	4	1	_3Sample text _uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html
942			_2lcc _cBK
946			_advf