000			01703cam a2200349Ma 4500
001			101088
005			20230410115531.0
008			081204s2009 nyu 001 0 eng
010			_a 2008049550
035			_a(OCoLC)ocn419909766
040			_aAU@ _beng _cAU@ _dCDX
020			_a9781591026877 (hardcover : alk. paper)
020			_a1591026873 (hardcover : alk. paper)
029	0		_aAU@ _b000043663157
035			_a(OCoLC)419909766
082	0	0	_a658.8/27 _222
050	1	4	_aHD69.B7 _bN549p 2009
100	1		_aNewlin, Kate.
245	1	0	_aPassion brands : _bwhy some brands are just gotta have, drive all night for, and tell your friends about / _cKate Newlin.
260			_aAmherst, NY : _bPrometheus Books,, _c2009.
300			_ap. cm.
500			_aIncludes index.
505	0		_aForeword / Mark DiMassimo -- Pt. 1. Seven Accelerators of Passion Branding -- Ch. 1. The Brands We Love -- Ch. 2. Work the Worldview, Not the Age, Race, or Gender -- Ch. 3. Differentiate on Design -- Ch. 4. Hire Passionistas -- Ch. 5. Know They Know You Need Them -- Ch. 6. Democratize the Brand -- Ch. 7. Mine the Mythos -- Ch. 8. Brand the Buzz -- Ch. 9. My Prescription for Building Brand Passion -- Pt. 2. Why Now? -- Ch. 10. The Aging of Us -- Ch. 11. The New Isolationism -- Ch. 12. The Automaton-ization of Reality -- Ch. 13. The "Other People Who Bought This Book Also Liked ..." Identity -- Ch. 14. The Ubiquitous Marketing Gene.
650		0	_aBrand name products.
650		0	_aConsumers _xAttitudes.
650		0	_aCustomer loyalty.
650		0	_aBranding (Marketing)
938			_aCoutts Information Services _bCOUT _n8214388
942			_2lcc _cbk
946			_aFHM
994			_aC0 _bDRFGD
999			_c43095 _d43095