000			03421cam a2200445 i 4500
003			BJBSDDR
005			20250226120652.0
007			ta
008			130701s2013 nyu b 001 0 eng
020			_a9780374534899 (paperback)
020			_a0374534896 (paperback)
035			_a17797551
040			_aDLC _beng _cDLC
041			_aeng
042			_apcc
050	1	4	_aHD 9696.2 _bV879d 2013
082	0	0	_a338.4/7004
100	1		_aVogelstein, Fred _914982
245	1	0	_aDogfight : _bhow Apple and Google went to war and started a revolution / _cFred Vogelstein.
250			_aFirst edition.
264		1	_aNew York : _bSarah Crichton Books/Farrar, Straus And Giroux, _c2013.
300			_a260 pages ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 231-242) and index.
505	0		_aThe moon mission The iPhone is good. Android will be better Twenty-four weeks, three days, and three hours until launch I thought we were friends The consequences of betrayal Android everywhere The iPad changes everything again "Mr. Quinn, please, don't make me sanction you." Remember convergence? It's happening Changing the world, one screen at a time
520			_a"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"-- _cProvided by publisher.
520			_a"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"-- _cProvided by publisher.
610	1	4	_aApple Computer Incorporated
610	2	0	_aApple Computer Incorporated _xHistoria _91595
610	2	4	_aGoogle (Firma)
650		0	_aComputer industry.
650		0	_aCompetition.
650		4	_aIndustria del Internet _9590
650		4	_aCompetencia _9832
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/202/9780374109202/image/lgcover.9780374109202.jpg
942			_2lcc _cBK
946			_adpf
999			_c43348 _d43348