000 01290cam a2200373Ma 4500
001 86114
005 20230410115615.0
008 091214s2008 onca b 001 0 eng d
010 _a 2007032487
035 _a(OCoLC)ocn488981196
040 _aMUQ
_bfre
_cMUQ
_dOCLCQ
020 _a9780131753723
020 _a013175372X
035 _a(OCoLC)488981196
043 _an-us---
050 1 4 _aHF 5415
_bA557s 2007
082 0 0 _a658.8
100 1 _aAndreasen, Alan R.
_q(Alan Robert),
_d1934-
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen ; Philip Kotler.
250 _a7a ed.
260 _aUpper Saddle River, N.J. :
_bPearson Education,
_cc2008.
300 _axxii, 504 p. :
_bill. ;
_c24 cm.
500 _aEd. rev. de: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.
650 0 _aNonprofit organizations
_xMarketing.
650 0 _aNonprofit organizations
_zUnited States
_xMarketing
_xCase studies.
650 6 _aMarketing.
650 6 _aAssociations sans but lucratif
_xMarketing.
650 6 _aAssociations sans but lucratif
_zEtats-Unis
_xMarketing
_xCas, Etudes de.
700 1 _aKotler, Philip.
740 0 _aMarketing for nonprofit organizations.
942 _2lcc
_cbk
994 _aC0
_bDRFGD
946 _aMF
999 _c44547
_d44547