000			01469cam a2200289 i 4500
001			107775
005			20230410115615.0
008			120918b2010 ii g 001 0 eng d
020			_a9780071067645
020			_a0071067647
041	0		_aeng
050	1	4	_aHF 5415 _bB592 2010
082	0	0	_a658.8
245	0	4	_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett.
260			_aNew Delhi : _bTata McGraw-Hill Education Private Limited, _c2010.
300			_axv, 464 p. : _bill. ; _c24 cm.
440		0	_aMcGraw Hill Professional / Marketing
501			_aTata McGraw-Hill edition.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650		0	_aMarketing _vCase studies
650		4	_aMercadeo.
650		4	_aAdministración de mercadeo.
700	1		_aBennett, Anthony G.
942			_2lcc _cbk
946			_aPP
999			_c44549 _d44549