000 01032cam a2200325 a 4500
001 120124
005 20230410115616.0
008 960212s1997 njuab b 001 0 eng
035 _9(DLC) 96001649
035 _a2104616
010 _a 96001649
020 _a0132435101 (case)
040 _aDLC
_cDLC
_dDLC
050 1 4 _aHF 5415
_bK87m 1997
082 0 0 _a658.8
100 1 _aKotler, Philip.
245 1 0 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _a9th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc1997.
300 _a1 v. (various pagings) :
_bill. (chiefly col.), maps ;
_c27 cm.
440 4 _aThe Prentice-Hall international series in marketing
504 _aIncludes bibliographical references and indexes.
650 4 _aMercadeo.
650 4 _aAdministración de mercadeo.
942 _2lcc
_cbk
946 4 _a20150700.
650 0 _aMarketing
_xManagement.
920 _a**LC HAS REQ'D # OF SHELF COPIES**
946 _aYSL
999 _c44565
_d44565