000			02003cam a2200385 a 4500
001			118576
005			20230410115617.0
008			130313s2013 inua 001 0 eng d
035			_a17658255
010			_a 2013935187
016	7		_a016275182 _2Uk
020			_a9780789750303 (pbk.)
020			_a0789750309 (pbk.)
035			_a(OCoLC)ocn816041667
040			_aYDXCP _cYDXCP _dBTCTA _dOCLCQ _dUKMGB _dSA$ _dOCLCO _dF4W _dNLE _dDLC
042			_alccopycat
082	0	4	_a658.87 _223
050	1	4	_aHF 5415.1265 _bH487d 2013
100	1		_aHemann, Chuck.
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary ; [foreword by Scott Monty].
260			_aIndianapolis, Ind. : _bQue, _cc2013.
300			_axvii, 364 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aUnderstanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		4	_aMercadeo por Internet.
650		4	_aMedios digitales.
650		4	_aMedios sociales.
650		0	_aSocial media.
650		0	_aMarketing _xManagement.
700	1		_aBurbary, Ken.
942			_2lcc _cbk
946			_aYSL
999			_c44614 _d44614