000			02431cam a2200397 a 4500
999			_c44623 _d44623
003			BJBSDDR
005			20230410115617.0
007			ta
008			090319s2009 njua 001 0 eng
020			_a9780470411551 (pbk.)
020			_a0470411554 (pbk.)
035			_a15666868
035			_a(OCoLC)ocn262888543
040			_aDLC _cDLC _bspa
041			_aeng
050	1	4	_aHF 5415.1265 _bS128s 2009
082	0	0	_a658.8/72
100	1		_aSafko, Lon, _d1955-
245	1	4	_aThe social media bible : _btactics, tools, and strategies for business success / _cLon Safko, David K. Brake.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2009.
300			_axviii, 821 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhat is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aElectronic commerce.
650		0	_aMarketing en Internet _912772
650		4	_aMercadeo por internet _91681
650		4	_aRedes sociales en línea _xAspectos economicos _91568
650		4	_aComercio electrónico _91860
650		4	_aNegocios por internet _912771
700	1		_aBrake, David K. _912774
942			_2lcc _cBK
946			_arg