000			02189cam a2200361 i 4500
003			BJBSDDR
005			20240704144727.0
007			ta
008			140522s2014 nyua 000 0 eng
020			_a9780071841153 (paperback)
020			_a0071841156 (paperback)
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHM 742 _bS294t 2014
082	0	0	_a384.3/3
100	1		_aSchaefer, Mark W., _d1960- _936827
245	1	4	_aThe Tao of Twitter : _bchanging your life and business 140 characters at a time / _cMark W. Schaefer.
250			_aRevised and expanded new edition.
264		1	_aNew York : _bMcGraw-Hill Education, _c2014.
300			_ax, 211 pages : _billustrations ; _c22 cm
505	0		_aImmersion. Discovering the Tao of Twitter ; The Tao of Twitter in action ; The Tao explained ; The business benefits of Twitter ; Tao 1 : Finding your tribe ; Tao 2 : Providing meaningful content ; Tao 3 :Authentic helpfulness ; Unraveling Twitter ; #Hashtag-mania ; Lists the key to Twitter sanity ; Twitter time-savers ; Balancing personal and professional Advanced concepts. Next steps ; Becoming a top cat on twitter chats ; The awesome power of Twitter search ; Advertising on Twitter ; 25 ideas to toast your competition ; Tao power : putting it all together
520			_aYou're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home ... if you know the way
630	0	0	_aTwitter.
630	0	4	_aTwitter (Redes sociales en línea) _92076
650		0	_aInternet marketing.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aBusiness communication.
650		4	_aTwitter (Redes sociales en línea) _92085
650		4	_aMercadeo por internet _91672
650		4	_aRedes sociales en línea _xAspectos económicos _914081
650		4	_aComunicación en los negocios _92075
942			_2lcc _cBK
999			_c44625 _d44625